Taking Advantage of Persuasion via Social Media
You have no doubt heard the expression ‘you scratch my back and I’ll
scratch yours’. This basically means that if you do something for me I will
do something similar for you.
This can be seen in social media today. When you Tweet a message
people are more likely to retweet yours if you have done the same for them.
If you Like a Facebook Page you expect people to Like yours when you put
up a new one.
These are all methods of persuasion and if you include this type of
marketing in your business you will create a following effortlessly. With that
said your focus should be on retweeting, reposting or Liking fan pages
because you actually do like them. Not just because you want the favor
returned at some point.
You want to avoid self promotion at all costs and this will not help you
achieve your goals. In fact it will do the opposite and make people want to
run from you.
In this section we want to cover Social Proof as this is a huge part of
getting what you want by being persuasive. Every business owner wants to
run a popular blog or send out messages that get retweeted all over the
place. The purpose of this is that it reinforces the message that you are an
authority online. Who doesn’t want to have tons of followers and fans?
All of this retweeting is called social proof and helps to create your
business network. To build a legion of happy followers you need to provide
them with content that is worthy and informative. By concentrating on this
aspect you will develop a happy army who will automatically follow you.
The next time your content gets retweeted, liked or shared take this as a
compliment and keep developing your authority. It only takes a minute to
thank people for sharing your content and a quick tweet thank people will
be well received.
As you become an authority figure in your business you will find that your
income increases substantially. When you get to this point you can send
out an email promoting an affiliate product knowing that you will get plenty
At this point you have built what is known as like, trust and respect from
your followers. When you suggest they buy something they will do so
without thinking twice just because the recommendation came from you.
To be successfully at persuading others to get what you want in your
business you should always keep the following points in mind:
• Concentrate on providing value
• Thank and appreciate your followers
• Make a point of using those social sites that you set up for your
• Always have good intentions and be honest
• Take the time to build a solid relationship with everyone