In this post I want to walk you through everything you need to know to begin affiliate products and services online and make passive income on your blog, even if you’ve never made a kobo online before, whether you have a huge audience or not, or even if you haven’t dream of owning a blog.
WHAT IS AFFILIATE MARKETING?
Quite a number of people have heard about affiliate marketing while some large numbers haven’t heard the word and if they have knows barely about five percent about this word but it’s quite funny because directly or indirectly they have come across this method of marketing.
Well affiliate marketing is really simple
Affiliate marketing is a way of recommending someone to a product or services (the affiliate) to earn a commission when they decide to take that offer or use that product. I call it the system of monkey dey work Baboon dey chop. The owner of the products or the person offering the services could be the monkey while you that does the job of telling or recommending that service to someone and earning a commission is the baboon.Funny I know.
HOW TO START AFFILIATE MARKETING.
Find a product you want to promote.
Do a search for that product or service if it runs affiliate program. Amazon is a good example
Sign up for their affiliate program
You will get a special link that allows the merchant to track the people who clicked your link if the affiliate is run by a big company or agency.
If they buy the product, you earn a commission.
I know that is easy like drinking water, right?
Well it can get much more advanced, but I want to stick on the basic, so we’re just going to start with the fundamentals and get you to the point where you’re ready to earn your first commission.
HOW DOES THIS TYPE OF MARKETING WORK?
There are a lot of ways to track affiliates these days, but all are based on someone clicking your special tracking link and if they buy a product if that is the type of affiliate marketing you chose or if they use the service you decided to affiliate for.
The most common and basic type of tracking is via a cookie.
When an affiliate link is clicked, a small file called a cookie is stored on the user’s computer. Then they buy a product, the merchant can see that they were referred by you well this is not yours to bother about the website of the company or agency you are affiliating for.
There are also more advanced methods based on the email used or IP address – but we won’t get into those here, we’ll stick to the basic ones.
STARTING AFFILIATE MARKETING ON YOUR BLOG USING THESE STEPS:
Step 1: Create a Website or A Blog
Step 2: Choose an Industry, and then Niche Down to what you want to affiliate
Step 3: Research Products in Your Niche that You Can Review
Step 4: Sign Up for the Affiliate Program eg Amazon
Step 5: Find affiliate programs for the other products you want to review
Step 6: Create content in the form of tutorials, review posts, resource pages or emails and use your affiliate link to get people acquainted with it.
Step 7: Optimise the page and track your rankings in Google
HOW TO MAKE MONEY THROUGH AFFILIATE MARKETING
There are lots of approaches to making money with affiliate links. But since we are beginning to learn how to become an affiliate marketer, so the first approach is advertising a hot or popular product on your blog this type of monetisation proves that affiliate marketing for beginners is actually really easy to jump into without a bunch of technical knowledge.
Then as your blog grows and your marketing skills grow you can begin to learn more advanced strategies and tactics even me I am also learning because these market is large and has been under utilised.
HOW MUCH MONEY CAN YOU MAKE FROM AFFILIATE?
The amount you can make vary wildly honestly it falls somewhere between zero and millions, it all depends on how smart and convincing you are and Your income/ earning is directly related to the type of offers you promote, how much traffic you get to the site/ blog, and your grasp of other online marketing skills like email marketing and SEO (Search Engine Optimisation) will go a long way to make you outstanding.
BECOMING AN AFFILIATE MARKETER
Here’s the thing, you can pick just about any product that you can buy online, and there will be an affiliate program that will pay you a commission fee for referring a sale.
However, just because you can promote anything, doesn’t mean you should.
The most important thing to consider when selecting a product to market is, “is it relevant to your audience?” will your audience really interested in the product.
For example for me to advertise for Ferrari wouldn’t be a nice option because I know my audience can’t afford that. So you see it is always advisable you promote a product your audience are interested in.
However, for me to promote, say, a Sneaker company – makes much more sense, since almost every one of my readers love Sneakers.
Questions to Ask Before Promoting an Affiliate Product
When I’m trying to decide what to promote I always ask myself the following questions:
Do I use this product?
Will the vast majority of my readers benefit from using this product?
Is the buying process easy?
Is there a good affiliate commission rate? (Not really necessary)
If I answer yes to each of these questions, then it’s probably a good fit and worth promoting.
Action Item: Make a list of products that you use that you think your blog audience would benefit from using as well. Try to think of as many as you can.
These can include complementary products as well. If you write about travel, for instance, you can include tons of complementary products like luggage, headphones, backpacks, clothing etc.
PHYSICAL PRODUCTS VS. INFORMATION PRODUCTS VS. SERVICES
It is always advisable you have an idea of which products you might want to promote – now it’s time to decide which of those the best are for you and your audience.
There are three different types of affiliate products you can promote:
Physical Products, Information Products, Services
Each of these has pros and cons, and we’re going to look at them.
How to Market Physical Products
Physical products are probably the easiest thing to promote and amazon is a popular platform for that, everyone knows amazon.
And amazon has the world’s largest affiliate program, and once you sign up, you can get a link for any product on the site, earn a (small) commission on it!
So you see at the very top there I have my Amazon Associates links. What I do is type the item into the search box and then click on the type of link I want
Anytime someone clicks that link, their cookie is recorded in Amazon as coming from me, so when they buy something I will get a small % of commission.
cool, right? but there is something you should know
Commission rates on physical products are very low, due to all of the factors that go into selling them (manufacturing, wholesaling, shipping, etc). And in 2017, they made a few changes to the rate structure.
You can earn a 4% commission on a lot of stuffs, as high as 10% on luxury and fashion well physical product that are sold very high, and as low as 1% on video games.
Even if you’re selling thousands of items a month, you’re still making less than a 10% commission. Because of this, there are a ton of people who make a little bit of money off of Amazon affiliate websites, but few who make thousands very few.
Average Physical Product Commissions: 1-10%. Anything over 10% is very good and to get above 10% it means your audience are earning big.
SIGNING UP FOR AMAZON’S PARTNER PROGRAM
Signing up for Amazon’s affiliate program is an excellent starting point.
Because the chances are good you already use Amazon, are familiar with it, and your readers are too.
You can sign up and get links immediately from the Amazon Affiliate program right here.
Tips on Promoting Physical Products
If you want to promote physical products, there’s probably a better place to do it than Amazon over the long term if your niche is somewhat specialised.
Amazon is tough because they have a 24 hour cookie. That means that if someone clicks your link, and then buys anything, anytime within the next 24 hours you get the commission.
This is an extremely short period of time. Compare it to some other affiliate programs where the time frame can be it 90 days or more.
Note: If you know your niche and want to promote a physical product do a quick google search for “product name affiliate program” or “your niche affiliate program” to get an idea of what other options are out there.
AFFILIATE MARKETING FOR INFORMATION PRODUCTS
The next type of product you might want to consider is information product.
This is usually something created by a blogger; marketer or author that teaches you how to do something well this is my niche.
Readmpire courses are a great example of an information product.
There are a lot of reasons that information products are so great to promote:
Often they are higher priced, which means higher commissions
They can have a personality behind them, which builds trust and makes them easier to sell
There are often full marketing funnels behind them aiding in sales
They solve a problem or provide a solution that your readers are looking for
Generally, it can be a little bit more work to become an affiliate for these products because often the creator is a bit more protective of who they let market the products.
There’s also no central place you can go to join like you could with Amazon. Usually, you’ll need to talk to the author directly or look for an “affiliates” page on their product site.
HOW TO SELECT WHAT INFORMATION PRODUCTS TO PROMOTE
The commissions are much higher than physical products which are why I like promoting them so much.
Information product commissions usually range from 30-50% – because the costs of production are so much smaller.
When I promote information products I usually look for high priced products created by people who are good at marketing because I send customers to their funnel, and they convert the sale. My work is relatively minimal.
You could do this by an occasional mention in a blog post, webinars like am doing now, and a handful of dedicated emails it does help.
To make things even better, I’ve seen the results people have had from the program, and they’ve been remarkable.
So if you have a course or product that you’ve personally used and seen a lot of success from, check and see if there’s an affiliate program – because if you’re going to recommend it anyway, you might as well get paid for it!
AFFILIATE MARKETING FOR SERVICE PRODUCTS
The third type of product you can promote is a service. This is another big one because of the nature of what you can write about.
For example if your business doesn’t function without hosting, a theme, email etc.
It is easy for you to make a sale on services because if you personally use them, there’s a good chance they will too.
One of the cool things I have notice about services, for instance, is that often there are recurring commissions.
Think about which services you use and if it makes sense to promote them on your site. You can usually expect commissions between 15-30% on service products – sometimes higher or lower depending on what it is.
If you have a website related to online marketing, blogging, or business, there are fortunately a lot of really solid affiliate programs out there for different services.
Best Affiliate Products for Beginners
As you’re getting going, there are three specific types of products I recommend starting to market. These are ones that will give you the best chance of success in growing your business and actually making commissions early on.
HOW TO PROMOTE AN AFFILIATE OFFER
This is one of the most important part.
By now you should have a good sense of what affiliate marketing is, have an idea of what products you want to promote and know how to get your affiliate links for them.
But if you don’t know how to properly promote them, it doesn’t really matter now, does it? I don’t believe so.
In this section, we’re going to look at some of the easiest and most successful ways to promote an affiliate offer.
Affiliate Marketing With a Resource Page
This is probably the easiest thing you can do right now to bring in a few sales over the coming weeks: create a resource page.
Regardless of what your business is, there are tools, products, and services that you use to run your blog or business. By putting together a page of all of your tools and resources, you’re creating something that’s shareable, as well as useful.
AFFILIATE MARKETING WITH PRODUCT REVIEWS
If you’ve built up a lot of trust with your audience, product reviews are a fantastic way to generate some sales. This works for all three types of products you can promote, and I’ve personally seen success with each.
They key to a successful product review is honesty be very honest, don’t promise what isn’t in the product.
I’d generally only review things you like, but if there are drawbacks or little things that bother you – be upfront about them. Most people know that no product is perfect, so if you set expectations and are open with them, there’s a good chance they’ll buy it anyway.
Here are the things you should make sure you include the following items in any product review:
Make your headline clear, featuring the keyword (“product name review” for instance)
Clear links for where to buy at both the top and bottom of the page
A clear recommendation
A personal story about how you use the product or why you recommend it always help
This post goes into more detail about how to make money affiliate marketing through product reviews.
AFFILIATE MARKETING WITH TUTORIALS
Tutorials are easily one of the most effective strategies for driving affiliate sales. They can take a long time to put together, but it’s also totally worth it.
So what is a tutorial exactly?
You create a post that shows people how to accomplish something step by step – you then make a product or service one of the key components to success.
This is exactly what am doing here.
AFFILIATE MARKETING WITH COMPARISON POSTS
These can be another really effective strategy for making affiliate sales.
It works well when there are either two products that are very similar and people are thinking about one or the other.
A great example would be comparing Shopify with Woocommerce when it comes to building an online store.
If people are looking for a platform to build online store, it’s probably going to be one of the two. That said, I don’t recommend you choose these because due to the overwhelming amount of information about both – it’d be hard to rank well in the search engines for any terms related to them.
Another type of comparison post that works well is when there are a ton of options, and people don’t know what to choose.
USING AN EMAIL SERIES TO START AFFILIATE MARKETING
This is probably the most effective (and most advanced) method we’ll talk about for making affiliate sales: your email list.
If you’re getting to the point where you have a sizeable list, you could create a series of emails to promote a product. This works best if it’s an information product with relatively high commissions.
For this to work well you should have the following:
A list of at least 500 to 1,000 people
A product you’ve either used and had success with, or have a very good story/reason for promoting
A product that converts well (talk to the creator about this)
I’ve found a 3 email series usually works well for this, but don’t start going this direction until you’ve had some experience with either email marketing or the other affiliate strategies we’ve talked about.
If you follow along with the strategies above, you’ll be making affiliate sales in no time off of your blog.
To improve your chances even more, I’ve got a couple more tips for you.
Develop a Good Relationship with an Affiliate Manager
Most major affiliate programs for physical products or services will have an affiliate manager, whose sole job is to help you generate more sales.
You’ll need to prove to them that you have some potential, but do your best to get them on the phone before you start doing any major promotions. They’ll be able to give you a good sense of what works, what doesn’t, and potentially even give you a boost in commissions.
One phone call nearly doubled my commissions for one hosting company in particular.
Supplement for Your Affiliate Marketing Business
Freelance Writing – The easiest way to start a business online, start building some skills, and building confidence in your ability to successfully do something like affiliate marketing fiveer is one platform that you can achieve this.
Niche Sites – Once you get the basics of affiliate marketing down, you can really hone in on repeating the process and creating niche sites on all sorts of different topics.
Blogging – A huge component of every good affiliate marketing site is the blog, take that skill set and translate it into another business.
Physical Products – Want to make a physical product that ties into your niche and then sell it online? If you want to work at it, there’s a ton of opportunity here.
What I Recommend You Do to Start Affiliate Marketing NOW.
This page contains affiliate links. This means that if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you!) This doesn’t affect our opinions or our reviews. Everything we do is to benefit you as the reader, so all of our reviews are as honest and unbiased as possible.